Paragon Recruitment: The People People.
A comprehensive rebrand for a leading recruitment agency, built to feel inclusive, modern and unmistakably Paragon.
The brief
Paragon needed an inclusive, modern identity that reflected its people-focused business and captured its core values. Market research, stakeholder interviews and collaborative design development shaped a vibrant new brand and motto that resonated with both the company and its audience.
Bold type. Vibrant, human imagery.
The new logo features a bold, modern sans-serif typeface, and the motto "The People People" underscores Paragon's commitment to personal connections and inclusivity.
A voice that carries across every channel.
Expressive imagery emphasised diversity, while consistent, energetic visuals across social platforms kept the tone professional yet approachable. The website creative extended the identity into a clear, focused digital experience.
Explore website design & hosting
The earlier chapter
Built on years of campaign work.
The rebrand grew from a longstanding creative relationship spanning advertising, online media, web graphics, video, print and merchandise. That breadth of work helped shape a confident new identity with a clear understanding of the business behind it.
The feedback
Paragon Recruitment feedback
“Our new brand perfectly captures our ethos… It's vibrant, modern, and truly inclusive, everything we wanted and more.”
Paragon Recruitment