Stage Door Entertainment: every show, centre stage.
A theatrical identity and flexible campaign system, created to give every production a distinctive entrance.
The brief
Stage Door Entertainment needed an identity with the confidence of a theatre marquee and a flexible campaign system for individual productions. We created the brand and developed artwork across posters, programmes, banners, social media and advertising, using supplied photography and managing approved print through production.
The identity
A logo with theatre in its bones.
Condensed lettering gave the name immediate presence, while star cut-outs and a distressed gold finish introduced the texture and energy of live entertainment. The stacked structure remained clear from social graphics to banners and display artwork.
The campaigns
One brand. A different scene for every show.
TheatreFest brought contrasting productions together without flattening their individuality. Each campaign combined an original visual idea, supplied photography and practical event information, then adapted that language across print, advertising and social media.
Across the campaign
Built to change format without losing the idea.
The layouts were developed to work across the practical demands of entertainment promotion, keeping headlines, production imagery, dates and booking details clear as the proportions changed.
- Original concepts and artwork for each production campaign
- Poster, programme, banner and advertising adaptations
- Social media graphics shaped from the same campaign system
- Print management from approved artwork into production
The feedback
“We are extremely grateful to the thought store for doing such a fantastic job in helping us launch STAGE DOOR entertainment. The quality of service and creativity provided is second to none. You are an extremely helpful, supportive and efficient company to work with and always our first port of call when promoting our events.”
Stage Door Entertainment