Go Quest Adventures: a sharper spirit of adventure.
A flexible identity and print system for city adventures delivered through an app, designed to travel anywhere.
The brief
Go Quest needed a distinctive creative system that captured the thrill of exploring a city while adapting quickly to every new destination. Its blend of technology, team play and exploration had to be instantly recognisable to families, visitors and corporate groups.
The logo refresh
A cityscape built for exploring.
Go Quest wanted a more dynamic, exciting logo that reflected the genuine thrill of their interactive treasure hunts. After a brand audit, we collaborated to develop a mark featuring a distinctive cityscape, signifying multi-location adventures, with a custom font that captures the outdoor theme and the excitement of the hunt.
Print design
One template, every city.
With an expanding UK presence and international ambitions, Go Quest needed a custom InDesign template adaptable for each unique quest. The solution mirrors their website design, for consistent branding while significantly cutting production costs.
