B&B Furniture: a sale campaign with room for a smile.
A seasonal marketing campaign that paired simple visual ideas with playful headlines, giving the New Year sale a light and memorable voice.
The brief
B&B Furniture needed a New Year sale campaign that made a familiar retail message feel warmer, sharper and more enjoyable to look at. We built each advert around one furniture item, one playful visual moment and one memorable headline, using generous white space and a consistent footer to connect the series without making every layout feel identical.
The campaign
One sale. Three visual punchlines.
The campaign used the furniture as part of each idea rather than treating it as a separate product shot. Santa took to the air above a new bed, relaxed across a sofa and gave way to a leap-year execution with two children caught mid-jump.
The idea
Wordplay that earns the second look.
The headlines did more than announce a sale. Each one connected directly with the visual, from “Relaxmas” and its sleeping Santa to “It’s a leap year” above the jumping children. Supporting lines continued the joke without crowding the central message.
- A clear visual idea at the centre of every execution
- Playful seasonal language kept short and immediate
- Consistent campaign sign‑off and supplied B&B identity
- Generous white space that kept the furniture prominent