VillaGaiety

VillaGaiety

Case Study

VillaGaiety in the Isle of Man encompasses the illustrious Villa Marina and the historic Gaiety Theatre. These premier venues host an eclectic mix of events, from vibrant theatre productions and exhilarating concerts to captivating cinema screenings and engaging family shows, ensuring a lively and diverse cultural scene all year round.

The Challenge

VillaGaiety sought to rebrand both venues to create a cohesive identity and distinctive marketing strategy. The objective was to elevate and align their branding with the dynamic range of events they offer and enhance their online presence to maximise engagement and visibility.

  • Brand Development, Motion Design, Print Design, Social Media, Video Editing
A crowd with raised hands at a concert in front of a misty stage, where large blue and pink letters "V" and "G" are illuminated in the background, creating a mesmerising atmosphere perfect for vibrant marketing opportunities.

Our Approach

Conducted comprehensive market research and interviews to understand the brand’s values and goals.

Gathered insights from stakeholders to ensure the rebrand would align with their vision.

Brand Development

Developed a unique brand identity alongside comprehensive brand and marketing guidelines to ensure high standards and consistency across all platforms. This approach ensured every touchpoint resonated with VillaGaiety’s brand, from posters and social media content to staff clothing and cinema adverts.

Advertising & Print Design

Designed hundreds of posters and flyers as a fundamental part of the advertising strategy to promote events at Villa Marina and Gaiety Theatre.

Ensured consistency in branding and messaging across all promotional materials, reinforcing the new brand identity and increasing visibility.

Promotional poster design for "The Danny Beard Show" on Thursday, May 25th at Villa Marina Prom Suite, presented by Villagaiety, featuring neon green and blue geometric accents.

Social Media Design

Created visually cohesive and engaging graphic and motion designs for use across social media platforms.

Ensured consistent messaging and branding across all channels to enhance VillaGaiety’s online presence and audience engagement.

Motion Design

Designed extensive motion advertising and engaging animations for promotional activities across digital platforms and Billboards.

Developed captivating cinema adverts to promote upcoming events and the overall brand.

The Results

Successfully rebranded VillaGaiety, crafting a unified and distinctive identity.

Enhanced online presence, resulting in increased visibility and engagement.

Achieved a strong social media uptake, boosting audience interaction and sales.

Elevated VillaGaiety’s brand to be comparable with the UK’s high-profile entertainment venues.

Work with us

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