Proposal Overview

This proposal outlines the creative support for Manx Petroleum’s centenary campaign throughout 2026. The focus is on strong, consistent visual storytelling through social media, vehicle wrap design, and campaign-related graphic assets.

All creative outputs will honour Manx Petroleum’s heritage while embracing a bold, future-facing identity, celebrating 100 years of trust, innovation, and service on the Isle of Man.

Campaign Elements

Social Media Management

  • Two custom posts per week, planned and scheduled monthly, with bespoke branded visuals and copywriting.

Tanker Wrap Graphic Design

  • Print-ready designs for twelve unique delivery vehicles, tailored to purpose and fuel type (forecourt, aviation, marine, etc).

100 Year Campaign Badge

  • A commemorative 100-Year badge will be designed for use across all campaign materials. This will be supplied in various formats and included as part of the overall design service at no additional cost.

Social Media

12 Month Plan

Each month will include eight posts (two per week), with content categories including:

  • Throwback photos and historical moments

  • Teasers and reveals

  • Community shoutouts

  • Milestone memories

  • Vehicle and team spotlights

  • Behind-the-scenes posts

  • Competitions and giveaways

A full editorial calendar can be provided to assist with content planning, scheduling, and advance approvals.

Wrap Design Themes

Each of the twelve delivery tankers will receive a unique wrap design that celebrates the centenary while elevating the visual presence of the fleet. All designs will retain prominent logo, contact, and legal details while allowing each vehicle’s design to tell a distinct visual story aligned with the centenary theme.

  • Examples include:

    • Airport Tanker: Jet fuel theme with aviation-style graphic

    • Forecourt Tanker: Retro-modern hybrid showing evolution of pumps

    • Marine Tanker: Nautical colour palette and wave-inspired design

    • Heritage Tanker: Historic black and white photo collage wrap

    • Teaser Tanker: Bold “Since 1926” vinyl applied in January

    • Community Tanker: Celebrating local partnerships and loyalty

All artwork is supplied ready for print. Production and installation will be arranged by Manx Petroleum’s existing supplier.

Competitions and Engagement

Interactive community competitions can help generate buzz and deepen emotional connection with the brand throughout the centenary year.

  • Example ideas include:

    • “Guess the Year” historic photo quizzes

    • Branded giveaway bundles

    • Local nostalgia contests or tag-a-friend challenges

Competition concept development, graphic design, and caption writing are not included in the core proposal and will be charged at the standard rate of £35 per hour. Prize sourcing and fulfilment remain the responsibility of the client.

Budget Overview

This proposal includes all graphic design and social media services to support the Manx Petroleum 100-Year campaign throughout 2026. All work is bespoke, brand-aligned, and delivered for review and approval.

Service Estimated Annual Cost (£)
Social Media Management £7,800
Two custom posts per week, including branded graphics, writing, planning, scheduling, and client approvals.  
Tanker Wrap Graphic Design £4,200 to £6,000
Graphic design only for twelve unique vehicle wraps, supplied as print-ready artwork.  
Approximate cost per design: £350 to £500  
Wrap production and installation not included  

Total Estimated Design Budget (excluding any optional extras such as video or print design):
£12,000 to £13,800

Important Note

This proposal includes graphic design and static social media content as outlined. Additional creative support, such as video content, motion graphics, digital signage, printed material design, or competition content, can be provided separately at a rate of £35 per hour.

Wrap production, printing, and installation are not included in this proposal.

Any additional work requested outside the agreed scope will be billed at £35 per hour.

Additional Creative Services (Available on Request)

  • Digital signage

  • Print-ready promotional material

  • Reels-style short videos

  • Community competitions and campaign engagement content

Payment Terms

  • Social Media Management will be invoiced monthly in advance at £650 per month (£7,800 annually).

  • Tanker Wrap Graphic Design will be invoiced per vehicle design, with each design billed upon approval for production. Estimated cost: £350 to £500 per vehicle.

  • Additional creative services, including any hourly work (e.g. competitions, signage, video), will be invoiced monthly in arrears based on time logged at £35 per hour.

All invoices are payable within 14 days of issue by bank transfer.

Please view this proposal on desktop